Facebook makes Messenger the center of communication between companies and customers with the new Customer Chat service available, now, for everyone.
Facebook has announced an important news for all companies operating through the social network . Facebook has announced that it has expanded the availability of its ” Customer Chat ” service through which companies can interact with their customers within their websites using Messenger . “Customer Chat” is essentially a plugin that brings the experience of Messenger within any website giving the possibility to companies to be able to communicate with their customers just as they normally do with their subscribers on Facebook.
This is a very interesting way to offer a customer support service quickly and flexibly. Moreover, “Customer Chat” saves the conversations and this allows you to continue them at a later time without having to open a new discussion each time. This new service was launched at the beginning of the month but only as a private beta. Facebook says that, instead, now, “Customer Chat” is open to any business as part of a public test. The social network for the occasion has also released all the instructions on how you can integrate and use “Customer Chat” for your business needs.
The success of “Customer Chat” will depend, however, on the popularity of users who today are instead accustomed to dialogue with companies through other channels such as e-mails. Facebook wants to make Messenger even more important, making it the center of communication also from a business perspective.
Recently, moreover, the social network has worked very hard in this direction, offering companies also new bots to be used in Messenger for their activities. It will therefore be very interesting to discover the appreciation of this new functionality and how this service will evolve over time.
But given the large pool of Messenger users, “Customer Chat” could become a widely used service without much difficulty.